Digitalization is among the key factors that play a role in a company’s growth. It truly is more than the removal of standard paper and applying computers to log data – it is about making a new technique of doing business that focuses on client satisfaction, internal connection, and the flow info. It is about being more effective, gaining awareness over enterprise spend and making decisions with appropriate numbers, and also connecting your entire team into a common mission that drives worldwide growth.
It is a dynamic process that improvements the ways companies create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive position, firms has to be constantly aware of digitalization’s influence on their BMs and the associated with business environment.
To explore the effect of digitalization on a firm’s BM, qualitative empirical info were collected from doze interviewees doing work in two unique industries, automotive and advertising. Due to the fact that both equally industries are characterized by different organization models, this research style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of the firm’s BM.
The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly with regards to value creation and worth capture factors. This was for the most part due to the fact that the videos industry spots strong focus on the customer https://cloudycrowd.net/ channel, thus causing digitalization to have an early impact on the company’s BM.